The email is written by Rabbi Yossi Lew, director of Chabad of Peachtree City, Georgia. The emails are edited by Mrs. Arlene Shapiro and Mr. Jeff Kalwerisky, both members of the Chabad community in Atlanta.
Usually, the emails begin with a personal story or observation by Rabbi Lew, and the main theme connects with either the week's Torah portion or a relevant holiday theme. The majority of material is taken from the vast and expansive Torah expounding by the great Lubavitcher Rebbe, Rabbi M. Schneersohn, of righteous and blessed memory.
In April 2000, Rabbi Lew began emailing to a handful of family and friends. By October 2004, about 25 people were on the list.
At the end of October of that year, Rabbi Lew was motivated to write a Good Shabbos email from scratch. Inspired by his children's faith and trust in G-d, the email explored the attitude people have towards their faith in G-d. It was well received and from that time, the emails contain original material by Rabbi Lew.
By March 2005, the email list was opened to the public. As of this writing by December 2012, there was close to one thousand people subscribed, and the list continues to grow.
Every email written and sent is dedicated, lovingly, to the memory of Allen Charles Tenenbaum, Avraham Caim Ben Yashaya Halevi, and to the continued growth and success of the beloved Tenenbaum family: Debra, Brittany, Megan and Scott Tenenbaum.